Larry Genkin.com
The Thought Leader on Thought Leadership Marketing


®

Credentials
"Larry is a visionary marketer. Learning his Thought Leadership methodology should be mandatory for every business owner, marketer and sales professional." ~ Bill Bartmann,
Self-Made Billionaire & Former #25 on Forbes Wealthiest List


"Larry is one of the innovators and real pioneers in the new media world. His keen grasp of new media, combined with his expert marketing skills, make Larry a uniquely powerful
resource."
~Ken Umansky, Managing Director, UmanskyWyattZier and Former Executive Director, Arnold Worldwide

"Some people are thinkers and some people are leaders. There a few people who truly meet the
criteria of being a "thought-leader". Even rarer, is someone who has the vision to coincide
with the ability to lead and guide change. Larry Genkin is a man of deep thought, of great leadership, of broad vision--most importantly a man of action. Larry is a pioneer on the trail of visionary thought leadership. Across industries, markets , and profession Larry is leading the way for all to follow."
~ Spike Humer, COO & Chief Consultant, The Abraham Group

"No one knows more about marketing and making the transition from old media to new media than Larry."~ Paul Borgese, VP Emerging Markets, Associated Press

"Larry's strategies are absolutely brilliant. Every marketer should learn his methods." ~Ed Tyler, CEO, World Business Media

"The depth of Larry's knowledge is incredible and helped us make decisions that improved our business position for our clients. I would recommend him to anyone, top notch businessman."
~Justin Rasmussen, CEO, Global Independent Media Productions

"Larry is a gifted businessperson who excels at developing beneficial relationships for his
clients. His ability to adapt to change and foster his own business success and others is a gifted talent. Keep your radar on Larry."
~
Andrew Borislow, CEO, AccessAll LLC

"Larry is one of the most effective and creative business development professionals I have
ever worked with. He has a unique understanding of how to blend marketing and sales to win business and to strengthen his relationships with customers. He is always thinking of new, out-of-the-box ways to approach his market with innovative product and service offerings."

~Allan Rubin, Sr. Dir. of Mktg, immixGroup
About Larry Genkin
Larry Genkin is a CEO, entrepreneur, business consultant, speaker and author. He is the creator of the "Thought Leadership Marketing" methodology used by over 50 of the Fortune 500.

Larry is arguably the best in the world at being able to look at a business and uncover hidden sources of business opportunity. He has captured the respect of Billionaires, CEO's, best selling authors and marketing gurus. He's personally owned 6 businesses in 6 different industries and has created over 170 joint ventures including partnerships with companies like: USA TODAY, Forbes and Time Inc. Larry is a frequently sought after business expert by the media.

He is available for consulting and speaking.

Credentials:

* Founder, CEO & President - Larstan Publishing Inc.

* Creator of the Thought Leadership Marketing Methodology used by over 50 of the Fortune 500 including: IBM, Microsoft, Intel, Cisco, eBay, and American Express

* Author of the upcoming book "Thought Leadership Marketing"

* Entrepreneur. Has started and run 6 companies in 6 different industries (Publishing, restaurant, sports marketing, weight loss, seminars and catering.)

* Speaker/Consultant. Has shared the stage with some of the leading business minds today and consults for companies and business executives such as self-made Billionaire Bill Bartmann.

* Mergers, Acquisitions & Joint Ventures. Has bought and sold businesses and has created over 250 joint ventures.

* Seminars. Larry's programs provide high-level training to business executives and media professionals.

* Founder & Publisher, Blogger & Podcaster Magazine

* New Media Expert. Board of Advisors for the International Blogging and New Media Association

* Media Joint Ventures. Has worked with over 125 publishers

* Online Advertising Pioneer. Aggregating together thousands of bloggers and podcaster to launch the Blogger & Podcaster Ad Network - Fall '08.

* Software Developer. Created Larstan's Flipper, digital multimedia publishing software.

* Internet Marketer & Web Design Expert. Has personally developed over 100 websites for Larstan Publishing and its clients.

* Book Publishing. Launched Larstan Book Publishing and has published 10 books in the last 2 years

* Podcasting. An industry leader. Launched Larstan Podcasting and has produced over 1500 podcasts to date
   
* Blogging. Publishes The Blogger & Podcaster Guide with USA TODAY. In September 2008 will launch "Next Day Blogs" a service that sets up and manages blog websites.

* Internet Radio & TV. Created ProWeb Broadcasting service, where publishers, authors or speakers can own the radio station or television station for their sector

* Tradeshows & Events. Has owned and run both trade shows and boutique events including: InfowarCon, MIT Demand Management Solutions Group and MIT Supply Chain Roundtables

* Newsletter Publishing. Publications include: MIT Supply Chain Strategy, Microsoft Frontlines, Cisco State & Local

* Custom Publishing. A pioneer in custom publishing with clients that include: IBM, Microsoft, Intel, American Express, Wachovia, Cisco, Alcatel-Lucent, Cingular, eBay, Lucent, Avaya, Sun, Oracle, EMC, Booz Allen Hamilton, MIT, CapGemini, BearingPoint and many others

* Market Research. Created the pioneering Brand Awareness, Preference and Equity research methodology as well as the Larstan Ad Effectiveness Measurement methodology

* Regional Sales Manager at Phillips Publishing International. Publications launched and/or worked on include: International Cable Magazine, Imaging Business Magazine, CableFax Magazine, CableFax Daily, InfoVar Magazine and The Satellite Transponder Guide

* Regional Manager & Weight Loss Counselor Trainer at Jenny Craig International. Member of the 5 person management team that supervised 15 centers in the Washington D.C. region.
including: USA TODAY, Forbes, Inc, Time, Information Week, Federal Computer Week, CIO, and PC Magazine

Public Speaking:
Part One of Larry's Speech on Thought Leadership Marketing at Marketing Guru Jay Abraham's 25th Anniversary Super Reunion

Part Two of Larry's Speech on Thought Leadership Marketing at Marketing Guru Jay Abraham's 25th Anniversary Super Reunion

Part Three of Larry's Speech on Thought Leadership Marketing at Marketing Guru Jay Abraham's 25th Anniversary Super Reunion